Selected work / Instagram
Studio collab
One studio day with Rosewater Co., planned as a single post — and cut into a five-part series my audience still quotes back to me.
- Views
- 2.1M
- Follows
- +84K
- Partner
- Rosewater Co.
Overview
One shoot day, five stories.
Rosewater Co. booked a studio day for a single hero post. I arrived with a shot list that turned every setup — hair, base, eyes, lips, final look — into its own episode with its own hook.
Challenge
Polished, but still personal.
Studio light can flatten a creator's voice. We kept my phone rolling between setups for the unpolished moments — the laughs, the fixes, the opinions — and those clips outperformed the hero frames two to one.
Approach
Every setup earns its episode.
Modular shot list
Each look was filmed with its own hook and payoff, so episodes post in any order.
BTS as content
Phone footage between setups became the series' highest-shared clips.
Comment-led finale
The final look was picked by poll — 41K votes and a finale people had chosen.
Outcome
What the series delivered
2.1M
Series views
My most-watched partnership to date.
+84K
New followers
During the five-episode run.
41K
Finale votes
An audience that chose the ending.
More stories
One shoot day can do this.
Tell me about the product — I'll bring the shot list.