Selected work / YouTube
Drop day diaries
A four-episode YouTube diary with Clearleaf Lab — real skin days, real routines, and product education viewers actually finished.
- Views
- 412K
- Completion
- 68%
- Partner
- Clearleaf Lab
Overview
Skincare education people finish.
Clearleaf Lab had formulas worth explaining and an audience that skipped explainers. So we made a diary instead: four weeks, four skin moods, one routine evolving on camera — with the science tucked inside real life.
Challenge
Long-form attention is earned.
Nobody opens YouTube for a lecture. Each episode was structured like a vlog first — a facial appointment, a travel week, a stressed-skin reset — with product moments arriving exactly when the story needed them.
Approach
Diary first, demo second.
Real skin weeks
Filmed across a month so progress — breakouts included — was visibly honest.
Science in captions
Ingredient notes lived in chapters and pinned comments, never in the monologue.
Shorts funnel
Each episode shipped with two Shorts cutdowns that funneled new viewers to the series.
Outcome
What the diaries delivered
412K
Series views
Clearleaf Lab's most-watched branded content.
68%
Avg. completion
Nearly double the channel average.
9.4K
Product questions
Comments the brand still answers today.
More stories
Something worth explaining?
I'll turn your education into episodes people finish.