Selected work / TikTok
Sidewalk challenge
A three-day street-style challenge for Northfield Goods: one tote, three neighborhoods, and a comment section that styled every look better than I did.
- Views
- 924K
- Shares
- 41K
- Partner
- Northfield Goods
Overview
A tote bag, three neighborhoods, one dare.
Northfield Goods wanted their everyday tote seen as a style piece, not just a carrier. So I dared my audience: style one tote three ways across three neighborhoods — then duet me with your version.
Challenge
Participation beats views.
The brief wasn't reach — it was remakes. Every episode ended with a simple, filmable prompt, and I stitched the best duets daily so the challenge felt alive, not scheduled. 2,300+ response videos later, the tote had its own hashtag.
Approach
Designed to be copied.
Repeatable format
Same walk-up shot, same sound, new neighborhood — viewers learned the template by episode two.
Daily stitches
Featuring follower duets kept the algorithm feeding the series to lookalike audiences.
Product as prop
The tote was in every frame but mentioned once — style first, brand always present.
Outcome
What the challenge sparked
924K
Series views
Across three episodes in nine days.
2.3K
Response videos
An audience-made lookbook for the brand.
+38%
Tote page traffic
During the challenge week.
More stories
Want a challenge of your own?
I'll design a format your audience can't help but remake.